The Tradera culture is the most important thing we have. We believe in teamwork, customer focus and constant learning. In this mini series, you will get the opportunity to read about the values that guide us in everything we do. Today’s topic is “Customer focus”.
We always put our users first. We wouldn’t be anything without our customers and it takes one to know one. This is why we always ask ourselves; why? Why are we doing this? How does this benefit our users? Our colleague Niclas is in close touch with our customers on a daily basis in his work as Customer Service and Safety Manager.
Niclas, how does “customer focus” influence your daily work?
For us, customer focus means that we care, we understand our customers’ needs and we are curious. This is something that I see clearly every day in my line of work. We go the extra mile for our users (or members as we call it at Tradera), to make sure that they feel that we look after them.
Why is it important that customer focus guides everything we do, in your opinion?
Our users are very generous with giving us feedback. They always tell us their opinions, what they appreciate and what could be improved. We are very thankful for that as it helps us to build a better product. We have a genuine interest in our users and we at Customer Service share the feedback we receive with the rest of the organization. As we work closely with the product teams, these suggestions are usually implemented shortly after we have forwarded them.
In addition to customer focus, what else do you value with the Tradera culture?
Our culture and community are something extraordinary. I’ve worked at Tradera for quite some time now and have built relationships with a lot of colleagues during the years. I can talk to my colleagues about everything and if I have a problem, there is always someone who is willing to help. That is something that I value highly.
Don’t be square, get circular!